Company details
Data controller: MADE IN THE CELLAR LTD
Address: 1 Grand Canal Square, Dublin 2, D02 P820, Ireland
Email: [email protected]
Phone: +353 1 695 0345
Changes to this policy are notified via a banner on the homepage at least 14 days before taking effect.
Quick summary
Essential cookies keep the site working. Analytics and marketing cookies are optional and only activate after you consent. You can change choices at any time using the cookie preferences panel.
1) Cookie Categories
Cookies are small text files stored on your device. Some cookies are required to make the site function safely and consistently. Others help us understand how visitors use our pages or enable advertising features such as remarketing and conversion tracking. We separate cookies into three categories. You can accept or reject optional categories using the cookie banner and the preference panel.
Essential cookies
Purpose: core site functionality, security, session management.
Examples: session_id, csrf_token, cookie_consent_status.
Consent required: NO, activated automatically.
Retention: session duration or up to 12 months for preference storage.
Essential cookies help with features such as keeping your cookie choice stored, protecting forms from abuse, and ensuring the website loads consistently across devices. Without essential cookies, parts of the site may not function as expected.
Analytics cookies
Purpose: measuring traffic, user behavior, site performance.
Tools: Google Analytics 4.
Examples: _ga, _ga_XXXXXXX, _gid, _gat.
Consent required: YES, activated only after user accepts.
Retention: up to 14 months.
Analytics helps us learn which pages are useful to learners, which topics lead to better understanding, and where people might be getting stuck. We use these insights to refine the structure of our course descriptions, technique explanations, and learning resources.
Marketing / advertising cookies
Purpose: remarketing, personalized ad delivery, conversion tracking.
Consent required: YES, activated only after user accepts.
Retention: up to 540 days (Google Ads default).
Marketing cookies support advertising and measurement so we can understand which campaigns lead to helpful actions, such as visiting course pages or sending us a message. We aim to keep advertising aligned with woodworking education and practical furniture craftsmanship.
2) Marketing Cookies, Required Disclosures
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Advertising and analytics technologies active on this site:
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)
You may opt out of personalized advertising at any time:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely, you will continue to see non-personalized advertisements.
Cookie preference management: Use the clearly visible Manage cookie preferences link on this page or in the website footer to open the cookie consent panel and accept or reject each category independently.
3) Consent Requirements
Our consent banner offers three options: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies are not activated unless you explicitly consent. Your choice is stored in localStorage for 12 months so we can remember your preference. You can dismiss the banner by rejecting non-essential cookies and continue using the website with only essential cookies active. The banner links directly to this Privacy Policy.
By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Withdrawal of consent: You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
4) Data Sharing with Advertising Partners
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
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Google LLC
cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
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Meta Platforms, Inc.
pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
5) Lead Forms and Contact Requests
When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at the email address in this policy.
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
Note: Our current contact form requests only name, email, and message. If you include a phone number in your message, we will treat it as contact information provided voluntarily for follow-up.
6) Google Services and Advertising
This website uses the following Google services:
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Google Analytics 4
collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
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Google Ads Conversion Tracking
records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
-
Google Remarketing
allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
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Google Tag Manager
deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
7) Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
8) Prohibited Content Self-Declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
9) Landing Page Integrity Statement
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
10) Children's Privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.
11) International Data Transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
12) User Rights (GDPR Articles 15-22)
If you are located in the EEA or UK, you have the following rights:
- Access (Art. 15): request a copy of data we hold about you
- Rectification (Art. 16): correct inaccurate or incomplete data
- Erasure (Art. 17): request deletion ('right to be forgotten')
- Restriction (Art. 18): limit how we process your data
- Portability (Art. 20): receive your data in a structured, machine-readable format
- Objection (Art. 21): object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): revoke consent at any time without penalty
To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority: EU users: https://edpb.europa.eu UK users: https://ico.org.uk
13) What Data We Collect
Depending on how you use the website, we may collect the following categories of personal data:
- Full name
- Email address
- Phone number
- IP address
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers
- Usage data (pages visited, time on site, click paths)
- Form submission content
- Conversion events (form submits, calls, purchases)
14) Legal Basis for Processing (GDPR Art. 6)
Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b).
Analytics data: consent (Art. 6.1.a).
Marketing/remarketing data: consent (Art. 6.1.a).
Security and fraud prevention: legitimate interest (Art. 6.1.f).
15) Retention Periods
We retain data only as long as needed for the purposes described in this policy:
- Contact form submissions: 2 years
- Analytics data (GA4): 14 months
- Marketing cookies (Google Ads): up to 540 days
- Email communications: duration of relationship + 1 year
- Server logs: 90 days
- Cookie consent records: 3 years (audit requirement)
16) Policy Metadata and Updates
Effective Date: January 15, 2026. Last Updated: January 15, 2026. If we make changes, we will post an updated version here and notify visitors via a homepage banner at least 14 days before changes take effect. Continued use of the website after the effective date of a revised policy indicates acknowledgment of the updated policy.
If you have any questions about this policy, contact us at [email protected]. For general woodworking education questions, you can also visit our resources and course pages.
Manage your cookie choices any time: